Leighann Neilson
| An innovative teacher, Leighann is passionate about her students’ learning. Drawing on over a decade of experience in government and education, Leighann brings a practice-focused approach to teaching marketing theory. Her New Tools Briefing exercise was recently published in Marketing Education Review’s teaching innovations issue. |
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Skills & Talents
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Qualitative Data Analysis Experienced in content analysis, in-depth interviewing, ethnography and netnography, including the use of NVIVO qualitative data analysis software.
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Course Design Developed new courses and redesigned existing courses at the undergraduate and graduate levels
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Education
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Queen's University Ph.D. in Management Sep 2000 to Jul 2006 Kingston, ON Leighann graduated from the PhD program with a double major in Marketing and Management Information Systems. Her dissertation research focused on moral reasoning strategies employed by fans of professional wrestling. During her time at Queen's School of Business, Leighann gained experience using qualitative as well as quantitative research methods and developed a strong interest in Marketing history. She is now a member of the editorial advisory board of the Journal of Historical Research in Marketing.
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Queen's University M.A. Sociology Sep 1998 to Aug 2000 Kingston, ON Leighann's M.A. concentration was in the Sociology of Communication and Information Technologies. Her thesis investigated the role of virtual museums in furthering cultural policy objectives in Canada. A paper based on her MA thesis research, detailing the development of marketing in the Canadian museum system, was published in the Journal of Macromarketing.
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Carleton University B.A. Hons. Directed Interdisciplinary Studies Jun 1998 Ottawa, ON Leighann graduated from the Directed Interdisciplinary Studies program with highest honours and was awarded a Senate Medal, after working on this degree, part-time, for many years. Her Honours Research Project investigated aspects of community formation in newsgroups. Leighann now sits as a member of the advisory committee for DIS.
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Experience
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Carleton University Assistant Professsor, Marketing Jul 2006 to Present Ottawa, ON Over the last three years, Leighann has been actively engaged in improving the quality of Marketing course offerings at the Sprott School of Business. As Coordinator of the Introduction to Marketing course during 2006-2008, she worked with library staff to implement an Information Session to help students identify, access and interpret information resources that could be applied in course assignments. She re-designed the third year Marketing: New Tools and Approaches course with an eye to helping graduates gain competitive advantage in the quickly changing Marketing profession. Leighann has also taught in Sprott's Ph.D. program and in Jan 2010 will be teaching the Not-for-Profit Marketing course for the first time.
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University of Guelph Lecturer Nov 2004 to Jun 2006 Guelph, ON While completing her dissertation, Leighann taught in the Department of Marketing and Consumer Studies. While her primary teaching focus was the school's Information Management course, she also taught Qualitative Research Methods at the graduate level and designed a new course: Marketing and Society.
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Career Services Employment Counsellor Jan 1992 to Jan 1998 Carleton University Leighann worked with Carleton students from many disciplines in her role as On Campus Recruitment Coordinator. Through her initiative, Career Services was one of the first campus placement centres in Canada to have a web presence. As Career Fair Coordinator, she was responsible for organizing one of the largest Career Fairs ever held at Carleton.
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Accomplishments
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Carleton University Certificate in University Teaching Oct 2009 Ottawa, ON A memberof the first cohort to participate in this new initiative, Leighann obtained her Certificate in University Teaching.
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Sprott Business Students' Society Professor of the Year, Nominee Apr 2009 Carleton University Leighann was proud was to be one of 4 nominees for Professor of the Year, an award voted on by Sprott School of Business students.
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Leighann Neilson is one of the best professors I have ever had during my entire university career. It has been over two years since I took her class and she continues to share knowledge and information with me as if I had never left. To me a teacher must be able to not only speak but more importantly listen. Prof Neilson is always willing to listen and she is very open and honest with me about my ideas. I have proposed several ideas for my own businesses to her and I do so because I know that her knowledge and understanding of the Internet, Marketing and the Business world, will always help put me on the right path. Fabio Buritica Former Marketing: New Tools Student Sprott School of Business
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Dr. Neilson’s engaging and clear teaching style ensure that her students get the most out of every class. My semester in her Marketing: New Tools and Approaches class provided me with invaluable skills and knowledge that helped me secure a student marketing position at a government department. Dr. Neilson’s decision to incorporate the Google Online Marketing Challenge into the class allowed me to work with Google AdWords and converse with my manager at her level. I have been asked to assist in the planning of our next campaign, and my ability to take on this task is wholly credited to the training I got by participating in the Google Online Marketing Challenge and the knowledge imparted to me by Dr. Neilson Philip Radok Mass Comm student Carleton University
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