testing blog software
Statement updated
Andy Church
Statement updated
| A creative and forward looking business professional with expertise in integrated marketing and communications, business development, and product management. Andy has accumulated considerable depth in stakeholder outreach through direct, online and traditional media channels. |
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Skills & Talents
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Product Vision and Strategy Andy has successfully built out innovative products and differentiable market positions
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Go-to-market Strategy and Implementation Andy has rolled out several products in large and small organizations
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Operations and Systems Andy has implemented and overseen the development and implementation of CRM and marketing automation systems
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Sales and Business Development Andy has an established track record of selling disruptive products and solution bundles into early customer accounts and key, influential channels
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Communications Delivers clear and concise messaging across a wide range of communications vehicles
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Leadership/management Has led diverse project teams in large companies and virtual teams at various upstart endeavors
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Experience
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WhyHire.me Corporation Co-founder and Independant Consultant Jan 2009 to Jan 2011 Andy is a co-founder of WhyHire.me. He and his partners founded the company out of a natural interest in using the web for networking and job search. More information on WhyHire.me is available in this 3 minute overview.
Andy leads the development of the product requirements and go-to-market plan for WhyHire.me. After securing several post-secondary schools as customers, he is currently in negotiations with global educational publishers that have a student success agenda.
He also provides expert professional services including market development, go-to-market research, analysis and web site messaging and writing for B2B and B2C companies in the Ottawa area. Client list includes neuroLanguage Corporation, gordongroup Communications and Marketing, First Memories, ING Engineering and BTI Systems.
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neuroLanguage Corporation Market Development Consultant Aug 2008 to Feb 2008 Ottawa, Canada Andy worked alongside neuroLanguage, and global provider of English learning software for solution providers, publishers and individual consumers. During this project, Andy led the implementation of the underlying e-commerce integration and affiliate marketing framework of an online offering called Business as a Second Language.
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dna13 VP of Marketing Apr 2007 to Feb 2008 Ottawa, Canada Andy built out the marketing and product management team while at dna13. He and his team worked with key brands in the financial services sector to map out new requirements and help clients implement the software across other divisions. Andy also defined the Driving Great Brands identity and successfully executed a core field campaign around Stakeholder Networking, a business response to social networking. This campaign increased lead flow by 700% from leading brands across North America.
In addition, Andy spearheaded the implementation of a marketing automation/content management system from Marketbright.com. This streamlined the deployment of web site content and dramatically simplified A/B message testing and overall campaign measurement.
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Liquid Computing VP of Marketing Aug 2004 to Apr 2007 Ottawa, Ontario Directly oversaw the development of the market entry strategy, secured lead customers in key enterprise accounts and managed marketing execution with a team of three contributors and contractors.
Key Accomplishments
- Delivered board level go-to-market strategy for initial market entry into the high performance computing market
- Secured industry analyst coverage with the two leading thought leaders in high performance computing (IDC and Tabor Research)
- Secured customer trials at Oracle Corporation and Credit Suisse
- Established the Interconnect Driven Server architecture within trade and business media: secured over 20 media stories before product went into commercial production
- Successfully positioned Liquid Computing into the 2007 Gartner Server Hype Cycle
- Secured the HPCwire Editors’ Choice Award, 2006
- Championed Series A and B investment references from Oracle Corporation and Credit Suisse
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Natural Convergence Director of Channel Marketing Feb 2003 to Aug 2003 Ottawa, Ontario Natural Convergence is developer of Voice Over IP phone systems targeted at the telecommunications sector.
- Managed all direct marketing and related sales material
- Conducted business development into large scale service providers
- Managed channel readiness and sales enablement programs
- Implemented CRM processes and related tools
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Oracle Corporation Director Product Management Sep 2001 to Jan 2003 Redwood Shores, CA Responsible for the definition and development of Partner Relationship Management (PRM) within the E-Business Suite development organization.
Key Accomplishments
- Defined and launched the Oracle PRM strategy within product development and the external market
- Initiated a PRM program office within Oracle development to arrive at a cross divisional goal of making PRM a pervasive discipline across several independent product groups
- Delivered two major PRM releases with a team of 25 product managers and developers
- Oversaw the external and internal communications effort to reposition and re-launch Oracle’s PRM position and direction
- Secured a position within the Gartner Group PRM Magic Quadrant
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Oracle Corporation Director of Business Development Apr 1997 to Aug 2001 Managed a team responsible for creating new business opportunities, software delivery channels and deploying co-marketing programs for Oracle’s indirect sales channels.
Key Accomplishments
- Developed the software as a service (SAAS) go-to-market initiative (iHost) and represented Oracle for all field related business development and partnering activity within the SAAS space
- Managed the roll-out of all system product marketing campaigns in North America and with regional marketing teams across the globe
- Developed and rolled out the first trialware business process for Oracle Development Tools across the globe
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Accomplishments
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Liquid Computing Category Creation Aug 2004 to Apr 2007 Ottawa, Canada While at Liquid Computing, Andy set out to define a unique position for the company's unique technology. Over the course of 18 months, Andy firmly established LiquidIQ as the Interconnect Driven Server. The company received awards and acknowledgements from several publishers and different industry portals around the globe.
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dna13 Stakeholder Networking Campaign May 2007 to Sep 2007 Ottawa White at dna13, Andy developed the Stakeholder Networking campaign. This campaign was engineered to call on key pain points that corporate communications people have inside large brands. Andy spent considerable time overseeing the development of banner adds, contributed articles, direct marketing materials, conversation scripts for sales reps and collateral.
Andy authored a key white paper entitled, "Stakeholder Networking: The means to synchronize teams, stay on message and manage outreach". The white paper is available here.
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Education
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University of Ottawa Master of Business Administration Nov 1994 to Apr 1997 Ottawa, Canada While working at Oracle in Ottawa, Andy went back to the University of Ottawa to round out his formal education and take a broader set of business and technology courses in the MBA program. Having worked in industry for 5 years, this experience gave Andy a finer appreciation of case work, and real-life examples his professors and peers brought to the classroom.
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Sprott School of Business Bachelor of Commerce Sep 1985 to May 1989 Ottawa, Canada Andy set out in the finance and accounting stream while at Carleton University. He took a profound interest in technology while at Carleton and spent countless hours in labs helping other students. Eighteen months after graduating, Andy took his undergraduate training and experiences from KPMG and went into the software sector to sell and implement financial systems.
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Andy is a creative marketing expert who did an excellent job building a market presence and brand in a very noisy market place. He also delivered key early stage market trials in Silicon Valley and the financial services sector.
Greg McEhleran CEO and fo-founder Liquid Computing -
Andy is an extremely creative and forward thinking marketing professional. Always a step ahead when it comes to the latest technologies and marketing best practices, his enthusiasm and eagerness is extremely contagious. I sincerely enjoyed working with Andy - off whom I learnt so much when it comes to software marketing.
Alecia O'Brien Director dna13 -
Andy is an executive who appreciates and understands the need to stay ahead of the curve. While at dna13, Andy correctly identified, and was an early advocate of, the growing importance and influence of social media and the impact it would have on an organization's brand and reputation. Andy is a strong performer and is an asset to any team. It was great to work with Andy and I hope to have the opportunity to do so again in the future.
Tom Layer Director of Sales dna13
test
March 29th, 2012
Tags: No Tags
Posted in Product | No Comments »
Displaying Blog Categories
October 18th, 2011
Check out this video to learn how to add your blog categories to your blog home page.
Check out this video to learn how to add your blog categories to your blog home page.
Tags: No Tags
Posted in Business News | No Comments »
How to add a tag to your blog
November 7th, 2010
To learn how to add a tag to your blog, please watch this video. The key thing to remember is to Save Tags before you save your blog.
To learn how to add a tag to your blog, please watch this video. The key thing to remember is to Save Tags before you save your blog.
Tags: Database, IBM
Posted in Product | No Comments »
Your opinion counts. Please answer these 5 questions about WhyHire.me
October 10th, 2010
Greetings students and faculty. We would very much appreciate you completing this short survey. If you are just started using WhyHire.me, you are welcome to bookmark the survey and complete it when you are ready. Simply bookmark this link.
We very much appreciate the feedback! Thank you!
Greetings students and faculty. We would very much appreciate you completing this short survey. If you are just started using WhyHire.me, you are welcome to bookmark the survey and complete it when you are ready. Simply bookmark this link.
We very much appreciate the feedback! Thank you!
Tags: WhyHire.me, survey
Posted in WhyHire.me Instructional | No Comments »
About last night. Ouch!
October 8th, 2010
Greetings WhyHire.m
e participants. Last night, we had a system problem related to student account provisioning. Some of you that enrolled in WhyHire.me did not get immediate access to the eBook and portal. This was caused by a configuration mistake we made – lesson learned on our end.
The process is working now and some obvious improvements are being released this weekend in a system upgrade. We are adding a forgot my username feature and expect to improve the response time you are experiencing with the system. You can also expect some cosmetic menu changes.
Each of you are welcome to make any other usability suggestions and enhancement you think would improve the experience in WhyHire.me. Just head over to whyhire.me/support and submit the suggestion through a support request.
Enjoy the weekend!
Greetings WhyHire.m
e participants. Last night, we had a system problem related to student account provisioning. Some of you that enrolled in WhyHire.me did not get immediate access to the eBook and portal. This was caused by a configuration mistake we made – lesson learned on our end.
The process is working now and some obvious improvements are being released this weekend in a system upgrade. We are adding a forgot my username feature and expect to improve the response time you are experiencing with the system. You can also expect some cosmetic menu changes.
Each of you are welcome to make any other usability suggestions and enhancement you think would improve the experience in WhyHire.me. Just head over to whyhire.me/support and submit the suggestion through a support request.
Enjoy the weekend!
Tags: No Tags
Posted in WhyHire.me Instructional | No Comments »
Don’t Forget – Join your class to get your marks!
October 7th, 2010
For those entering the portal just now, don’t forget to register for your class. This process is at the top of the dashboard. Select your class and section. Choose your section wisely – one can only change it once.
For those entering the portal just now, don’t forget to register for your class. This process is at the top of the dashboard. Select your class and section. Choose your section wisely – one can only change it once.
Tags: WhyHire.me
Posted in WhyHire.me Instructional | No Comments »
Parents…get in the game. Shameful brands, clean up your act.
September 18th, 2010
The recent story about a sexual assault being documented on Facebook saddened me on so many levels. A young girl being assaulted and having it
documented and SHARED? What on earth has come over people? You can share your outrage by clicking here.
We are now seeing social media themes being weaved into the fall movie lineup. Sony’s Virginity Hit includes the trite old story of a young man desperate to lose his virginity. Video cameras and YouTube are heavily integrated into the film. How does a 13 year old interpret the “art” of this film in contrast to life happening online? Check out what my hero Amy Jussel has to say about how his film is being marketed. Pretty shameful practices.
I have to believe that the majority of students that saw the assault images were horrified and hopefully involved in reporting the crime and posting of the material. For those that did not, I might suggest their parents or guardians need to step in. From my viewpoint, I get the sense our youth are losing perspective on acceptable and appropriate behavior.
A friend and father came across a high school student on Facebook that suggested he was in the house and he was going to rape his daughter. He reported this “joke” to the student’s high school principal and community police officer. Needless to say, the young man’s parents were shocked at his behavior and said it was completely out of character.
For those that have tweens and teens that are using Facebook and other social media tools, I submit the following suggestions:
- Get in on the network. Insist you be friended and have full access to their wall and status updates. Keep an eye on what you see and make note of the language and material flying by. Find an opportunity to review some of the remarks or content that will invariably shock you.
- If you see something completely over the top, share the content with the parents of your child’s friends. Remember the old saying, it takes a village. A great tool for sharing online content is Jing – its free.
- Have a conversation about friending. Some kids think it’s a contest to friend the entire world. The general rule we advocate is, friend someone you would have into your home or have lunch with.
- Keep your computers and laptops on the main floor. Challenge your kids as to what they are sharing, viewing and interacting with. If you don’t think this is necessary, check out Chatroulette.com
Keep talking to your kids. They may begrudge your viewpoints, but they need to be parented. If we don’t step in and set boundaries, then be advised…web sites, movies and brands will keep feeding them whatever it takes to drive Internet traffic. For them, it’s all about the clicks, traffic and ticket sales. Parenting is not their priority.
The recent story about a sexual assault being documented on Facebook saddened me on so many levels. A young girl being assaulted and having it documented and SHARED? What on earth has come over people? You can share your outrage by clicking here.
We are now seeing social media themes being weaved into the fall movie lineup. Sony’s Virginity Hit includes the trite old story of a young man desperate to lose his virginity. Video cameras and YouTube are heavily integrated into the film. How does a 13 year old interpret the “art” of this film in contrast to life happening online? Check out what my hero Amy Jussel has to say about how his film is being marketed. Pretty shameful practices.
I have to believe that the majority of students that saw the assault images were horrified and hopefully involved in reporting the crime and posting of the material. For those that did not, I might suggest their parents or guardians need to step in. From my viewpoint, I get the sense our youth are losing perspective on acceptable and appropriate behavior.
A friend and father came across a high school student on Facebook that suggested he was in the house and he was going to rape his daughter. He reported this “joke” to the student’s high school principal and community police officer. Needless to say, the young man’s parents were shocked at his behavior and said it was completely out of character.
For those that have tweens and teens that are using Facebook and other social media tools, I submit the following suggestions:
- Get in on the network. Insist you be friended and have full access to their wall and status updates. Keep an eye on what you see and make note of the language and material flying by. Find an opportunity to review some of the remarks or content that will invariably shock you.
- If you see something completely over the top, share the content with the parents of your child’s friends. Remember the old saying, it takes a village. A great tool for sharing online content is Jing – its free.
- Have a conversation about friending. Some kids think it’s a contest to friend the entire world. The general rule we advocate is, friend someone you would have into your home or have lunch with.
- Keep your computers and laptops on the main floor. Challenge your kids as to what they are sharing, viewing and interacting with. If you don’t think this is necessary, check out Chatroulette.com
Keep talking to your kids. They may begrudge your viewpoints, but they need to be parented. If we don’t step in and set boundaries, then be advised…web sites, movies and brands will keep feeding them whatever it takes to drive Internet traffic. For them, it’s all about the clicks, traffic and ticket sales. Parenting is not their priority.
Tags: Parenting, Sony, Facebook, YouTube, ShapingYouth, Consumer Advocacy
Posted in Business News | 1 Comment »
Selecting a brand name for your WhyHire.me account
September 12th, 2010
Greetings new WhyHire.me participants!
Last year and this summer, we noted some students using nicknames, student numbers or slang for their WhyHire.me user name. Keep in mind, your user name will get used for your personal URL. Should you elect to use your WhyHire.me account for your job search efforts in coming summers or upon graduation, the user name you select will be part of your address.
My user name is andy_church
Hence, my person URL or WhyHire.me web site is http://whyhire.me/andy_church
Chose your account name wisely! The overall tone of your brand starts with your web site address.
If you would like to change your account name, head to http://whyhire.me/support and submit a help request.
Greetings new WhyHire.me participants!
Last year and this summer, we noted some students using nicknames, student numbers or slang for their WhyHire.me user name. Keep in mind, your user name will get used for your personal URL. Should you elect to use your WhyHire.me account for your job search efforts in coming summers or upon graduation, the user name you select will be part of your address.
My user name is andy_church
Hence, my person URL or WhyHire.me web site is http://whyhire.me/andy_church
Chose your account name wisely! The overall tone of your brand starts with your web site address.
If you would like to change your account name, head to http://whyhire.me/support and submit a help request.
Tags: WhyHire.me, personal branding, PURL
Posted in WhyHire.me Instructional | No Comments »
Emergency management and crisis communications – time for a disruption
September 8th, 2010
Now that smart phones, SMS and social networking are becoming somewhat 
mainstream, I cringe when I hear about product recalls in the food or product supply chain. A week does not pass without bad eggs, meat, brakes or asparagus being recalled or declared unsafe. Large brands are forced to flood the airways with press releases and gruesome details. Isolated cases in Chicago invariably go around the world thanks to hungry news outlets, RSS, social networks and bloggers that are posting press releases.
Meanwhile, consumers are at risk of missing such news since a good percentage of people are not tied to Twitter, Facebook or news sites 24 hours per day. They wait until they are good and ready or completely miss a news cycle – life is busy!
Thanks to unified notification (such as benbria.com) and the advent of social media, this entire model of top down crisis communications can be forever altered. Critical and near real-time updates can get to cell phones via sms, tweets, emails…all based on personal preferences and one’s location relative to the scope of the crisis.
Sounds simple enough – however, this is a massive undertaking that would involve;
- buy-in from large brands
- buy-in from logistics companies and inspection labs;
- and finally, cooperation from local, provincial and federal government departments
This is no small task! If anyone could pull this off, it would likely be an established brand that has access to consumers, brands and works with varying levels of government already. Canada Post is one such player that jumps to mind – they have access to all the key stakeholders and let’s face it…they have a long term interest in delivering information to a broad base of stakeholders. It’s what they do.
With any luck, top down crisis communications will be smarter, more targeted and save more lives when it counts.
A cool destination site for the consumer? http://inform.me of course 
Now that smart phones, SMS and social networking are becoming somewhat mainstream, I cringe when I hear about product recalls in the food or product supply chain. A week does not pass without bad eggs, meat, brakes or asparagus being recalled or declared unsafe. Large brands are forced to flood the airways with press releases and gruesome details. Isolated cases in Chicago invariably go around the world thanks to hungry news outlets, RSS, social networks and bloggers that are posting press releases.
Meanwhile, consumers are at risk of missing such news since a good percentage of people are not tied to Twitter, Facebook or news sites 24 hours per day. They wait until they are good and ready or completely miss a news cycle – life is busy!
Thanks to unified notification (such as benbria.com) and the advent of social media, this entire model of top down crisis communications can be forever altered. Critical and near real-time updates can get to cell phones via sms, tweets, emails…all based on personal preferences and one’s location relative to the scope of the crisis.
Sounds simple enough – however, this is a massive undertaking that would involve;
- buy-in from large brands
- buy-in from logistics companies and inspection labs;
- and finally, cooperation from local, provincial and federal government departments
This is no small task! If anyone could pull this off, it would likely be an established brand that has access to consumers, brands and works with varying levels of government already. Canada Post is one such player that jumps to mind – they have access to all the key stakeholders and let’s face it…they have a long term interest in delivering information to a broad base of stakeholders. It’s what they do.
With any luck, top down crisis communications will be smarter, more targeted and save more lives when it counts.
A cool destination site for the consumer? http://inform.me of course
Tags: unified notification, Canada Post, Benbria, stakeholder networking
Posted in Product | No Comments »
Getting enrolled and check out your Privacy settings.
September 7th, 2010
Greetings new WhyHire.me participants! 
If you clicked on this blog from the dashboard, please head back and make sure you enroll in your class and section. Check out this demo to see how its done.
In additional, check out your privacy settings under My Profile. Your default profile security settings are set to your instructor and your contacts. If you want to keep your profile private, simply leave your profile security settings as they are, and don’t accept contact requests from fellow users. We would urge you to consider opening up our profile to classmates. Getting feedback on the development of your brand is key!
Greetings new WhyHire.me participants!
If you clicked on this blog from the dashboard, please head back and make sure you enroll in your class and section. Check out this demo to see how its done.
In additional, check out your privacy settings under My Profile. Your default profile security settings are set to your instructor and your contacts. If you want to keep your profile private, simply leave your profile security settings as they are, and don’t accept contact requests from fellow users. We would urge you to consider opening up our profile to classmates. Getting feedback on the development of your brand is key!
Tags: Back to School, Getting Started
Posted in Product | No Comments »
#plmkwysdt, Four Square
Amy Chamberlain
apple
Artifacts
Benbria
Blackberry, Tungle.me
blogging 101
Brainstorming
branding
Browser Support
Bug Fixes
Canada Post
Centennial College
Consumer Advocacy
cool tools
Creativity
Curriculum
Database
Desire2learn, Blackboard
DigDeep
digital literacy
eBook reader
education
Embedding links
empowerment
etailing, Overlay.tv, Ryerson
Full-cost hardware
Google
Help!
Hospitality
How do I
HowDoI
IBM
Indexing
iPAD
J2EE
LinkedIn
Mindmeister.com
Mitch Joel
Olympics
Overlay.tv, Video, Publishing
Parenting, Sony, Facebook, YouTube, ShapingYouth
personal branding
Privacy, Digital Living, Facebook
Product
Sep 9, 2010
Klout falls into the world of measurement. Many people are looking to figure out how to monetize the meta data around all the things one can do online. I will work up a detail blog about Klout for students that are working on their personal brand.
Sep 9, 2010
This is a very cool model. Much like Elance.com for professional help, this site is pulling tutors and learners into a nice community. Learners get targeting and inexpensive help. Tutors pay an 18% commission to http://studentoffortune.com. Nice win win for sure.
Jul 26, 2010
This research underscores the importance of having a strong web presence. Employers are turning to the web to find resources. A traditional resume still counts as you flow through the recruiting process. Getting invited to the interview is half of the battle - make sure you develop a strong profile through your post-secondary experience. Show up switched on, plug-in and connected to key industry issues, conversation and people!
Jul 16, 2010
What I find interesting about this summary of how CEOs are embracing social media is HOW LONG it took. A fabulous book called the ClueTrain Manifesto is what started this trend, long before Twitter and Facebook. For some time, companies hid from its underlining messages....they can no longer hide. The lines between staff, customers, suppliers and shareholders are gone. Anyone in corporate communications, executive management, marketing and operations MUST be part of implementing these concepts.
May 18, 2010
Only 7% of North Americans are using Twitter. This would suggest considerable education is needed. Enter WhyHire.me! We built the program to teach students how to brand themselves online - the program calls on coaching, branding, online marketing and social media tools.
May 16, 2010
For students and new to the working world graduates, check out all the background on why this movement is starting. Facebook has made several moves which suggest your interests are not in line with theirs.
Apr 26, 2010
Great uses of simply, authentic activities to drive adoption and build buzz.
Mar 31, 2010
I think Darcy has an amazing story here. His go to market model is counter intuitive, but its more fun and the media tend to pick up on things that are fun, different and very much closer to home.
Mar 31, 2010
Wow - Students, how do you feel about a $500 levy on your tuition? On the one hand, it means no more issues in the computer lab. The full price of a managed PC by an corporate IT department is not cheap...I guess this made business sense for this school. Will this be inevitable for all schools as PCs and iPad like devices keep calling in price?
Mar 27, 2010
Interesting to see Gartner projecting that IT driven social media services will likely fail. IT organizations need to buy into the notion that people don't want strictly walled garden services. They need feeds from inside and outside the corporate firewall.
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Andy Church
2281 tweets, 544 followersAndy is keen on technology that helps people connect and communicate in meaningful ways. -
@alicjagulajski amazingly cool to say the least!Wednesday, 16 May 2012 06:24
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@artfahrt I so want to check that place out.Wednesday, 16 May 2012 06:24
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@demarciowash Hard to believe people would consider taking these short cuts. There is no free lunch is something my dad always conveyed.Wednesday, 16 May 2012 06:24
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Bill C-39 changes appear to be weakening the EI safety net. Pay in as a pro, but be forced to take a job driving a cab? @shitharperdidWednesday, 16 May 2012 06:22
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RT @TIME: FDA approves diet pill that makes you feel full | http://t.co/jozIBX7f Why not eat less and move more?Saturday, 12 May 2012 07:53
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How many tweets or FB status updates per day is too much? At what point do you tune out? #etiquette #twitter twittetiquetteFriday, 11 May 2012 16:05
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ArchDaily: Underwater Hotel planned for Dubai http://t.co/hdhzpxwD #architectureFriday, 11 May 2012 08:05
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@pwtoday BBC News - Welcome to the social-media revolution http://t.co/mbrw4qJDFriday, 11 May 2012 04:26
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Was the OMGPOP deal overvalued? Are some games like an LP you get bored of? Me thinks so. http://t.co/auAnypEjThursday, 10 May 2012 07:36
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Power by Red Ryder on #chez106 is a rockin tune.Wednesday, 09 May 2012 20:25
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